The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key FeaturesMore than 150 scales are includ…
Plutarch's vivid and engaging portraits of the Spartans and their customs are a major source of our knowledge about the rise and fall of their remarkable…
"Details the product and system design process from conceptual, economic, and ethical considerations to modeling, decision making, and testing. Enables engineering educators to satisfy the requirements…
Dick King-Smith brings his signature wit and charm to the "Stepping Stone line with a lovable new puppy who's sure to capture readers' hearts. Smasher is…