The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon…
A bold, pioneering book that shows how businesses can survive and thrive in the digital media revolution Not so long ago, the business landscape was easier…
A classic Schaum's Outline, now in the handsome new series cover design. The ideal review for the thousands of students who enroll in business and economics…
Is it possible to run a multibillion-dollar corporation on the power of trust? Must you set aside your authentic self as you climb the corporate ladder?…
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