About the Book: First, a horse in Brisbane falls ill: fever, swelling, bloody froth. Then thirteen others drop dead. The foreman at the stables becomes ill…
Genius. Renaissance man. Iconoclast. Master of detection. Sir Arthur Conan Doyle funneled much of his real-life genius-and the brilliance of others around him-into Sherlock Holmes, creating…
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. "Accidental Branding"…