The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key FeaturesMore than 150 scales are includ…
"Details the product and system design process from conceptual, economic, and ethical considerations to modeling, decision making, and testing. Enables engineering educators to satisfy the requirements…
Showing 185 Results for William ShakespeareGrid | List